El Paso Chamber Launches COVID-19 PSA Billboards Featuring EPMA Works
The El Paso Chamber, in partnership with the City of El Paso, has produced a series of public health billboards now visible around the city. The digital billboards went live on 6/29; the static billboards will debut on 7/6.
Featuring works from the El Paso Museum of Art’s collection, the billboards remind El Pasoans to follow the Center for Disease Control’s recommendations for reducing the spread of COVID-19. The billboards—part of the Chamber’s larger “Think Business. Think Health.” campaign—come at a time when many are concerned about a new rise in cases.
“Businesses need to act responsibly during this critical time,” El Paso Chamber President and CEO David Jerome explained of the campaign. “Our ‘Think Business. Think Health.’ campaign was created to ensure El Paso has as safe a reopening as possible. Our hope is that the billboards—which use works from our own Museum of Art—remind everyone to continue practicing ways to be safe and reduce the spread of COVID-19 in our community. We must work through this together, as a city, to ensure the health and economic wellbeing of all our residents.”
In addition to the billboards, the Chamber has been offering free coaching and other COVID-related support to members through their “Think Business. Think Health.” campaign.
As El Paso continues to navigate the ongoing crisis, the El Paso Chamber encourages businesses to seek help through ElPasoBusinessHelp.org, where anyone can access the latest information and resources related to COVID-19, and to stay up-to-date and compliant with health guidelines. The Chamber also welcomes the use of the “Think Business. Think Health.” graphics for personal and public use. Graphics may found here; the Chamber only requires appropriate credit.
For more information, contact Nora Rose.